This is a community of truly creative people creating movies using their computers. And MusicFlow fits their way of working perfectly – listen to the podcast to find out how.

The online music production service is aimed at empowering independent
creatives around the globe including film makers, slideshow creators and
indie game developers.

It will be the first automated service in the world where independent
creatives can access and buy music instantly customized to their
requirements. This will maximize the impact of their
movie/slideshow/game and at the same time reduce production time and
cost.

MusicFlow is currently in closed alpha. Musemantik expects to launch the
beta version of the service in February.

To apply for an evaluation account and demo of the upcoming service or enquire
about licensing and partnerships e-mail us at info@musemantik.com

Emrzr (pronounced ‘Immerser’) Sense uses advanced emotionally-aware Artificial Intelligence (AI) to model and infer emotions. It can then be used to dynamically control and adapt various aspects of the game, to amplify to the player’s emotional state, creating a far more immersive and personalised experience. It can also be used for analyzing emotions in online games (emotion analytics), to extract knowledge about which game experiences that are correlated with improved success metrics, such as higher in-game sales.

Emrzr Arrange creates emotionally appropriate music and integrates it into a video game so it responds and reacts – appropriately – to the player’s actions and activities. It can also be used for instantly creating appropriate music for videos, slideshows, photos etc. and frees the user from relying on static audio libraries.

To date developers have had to carefully create individual ‘scripts’ which triggered certain actions or elements of a game. Each of these scripts had to be created, then changed or updated as changes were made to the game. The Emrzr range provides developers with the tools to create a dynamic emotional range, which works across the entire game and does not require individual elements or triggers.
This can reduce development costs and timescale, as well as creating more emotionally engaging content for players.

Maciej Zurawski, the founder and managing director of Musemantik, said, “The videogames market is one of the most rapidly evolving sector of the global digital media industry. Games have become far more complex and sophisticated that ever before, yet are often criticised for lacking any emotional depth. One reason for this is that developers must carefully script every element and change and link these into changes within the game as players experience it. This can be incredibly complex and time consuming, as any changes can have wide ranging consequences on other scripts and attributes. With Emrzr Sense and Emrzr Arrange, we have create a solution which not only gives developers more direct control over the elements of their game, but the fact that the software can be keyed for the whole game provides great reductions in development resources, since the reductions in design time and scripting are matched by reductions in testing and quality assurance.”
For more information on Musemantik’s Emrzr Sense and Emrzr Arrange solutions, or to organise a personal demonstration, visit www.musemantik.com

We were thrilled to see our new website also making an appearance on the big screen (see the photo above) in front of such an expert and experienced crowd.

If you’re heading to the event, do let us know and stop by to say hello.

For PR we will be working with digital PR experts, Revolver. Based in Glasgow, the company works with a wide range of high tech, online, mobile and videogames companies from across the UK and worldwide. They’ve got some great ideas about people to speak to, social media and stories to work on. You should see the first results of this fairly soon.

Nigel is also carrying out neuroscience research with a particular interest in music and emotion. He is famous for his music therapy work. He frequently travels around the world and uses music therapy to help children traumatized by war and conflict. He is Musemantik’s creative advisor.