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Where is the future of music?

23.05.12 BY Maciej

Where is the future of music?

One traditional path for composers and producers has been to compose and record custom music for projects, e.g. a film, according to the customer´s requirements for that individual project. Another approach is to produce stock or production music and hope that it is “good enough” for their future customers, without having knowledge of their exact requirements.

However, Musemantik´s online service opens up a completely new creative territory that combines the best of both worlds. Here, the composer creates dynamic music that the end customer adapts to fit to his/her requirements perfectly, within seconds or minutes. From the customer’s perspective it is similar to the use of stock music in its ease and speed but also offers high level of customization similar to custom-made music.

This new music service is called MusicFlow. MusicFlow is Musemantik’s online music production service that enhances the experience delivered by user generated media content like videos, slideshows, photos, and casual games. It provides high quality, immersive music that adapts to the mood and feel of every moment of the media content, and seamlessly fits to its duration and flow. The customer, not only gets to decide the exact length of the music but also its emotional arc. Each customer gets his own unique track that fits his needs and yet each track is an arrangement of the composers’ music. It is as if each customer asked the composer to create a customized arrangement of the music just for them. MusicFlow does not require any knowledge of music or composition whatsoever and hence is a perfect music solution for those customers who are not musically adept.

Composers/producers that create contents for MusicFlow are paid royalties when customers buy and download tracks arranged from their music. As a composer or producer, have you ever wished you could duplicate yourself and be in hundred places at the same time? With this new online service hundred different customers could adapt your music to their individual needs – it is as if you would be there, listening to every one of them, and making sure they get the music they need.

The key is our new representation of music as something dynamic and adaptable rather than a single linear expression. This representation captures the “DNA” of the music, and allows our algorithms to create arrangements based on the customer’s requirements. An experienced composer can learn our new representation in only a few hours, and can then enter a new world of creative possibilities.

The future of music starts here.


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