Emotion Engineering
Imagine your game allowed the development team, designer and level creators to monitor every move and decision that the player make and immediately, dynamically change the gaming experience, to make sure it fits – perfectly. This would allow you to influence the player’s feelings, to enhance and amplify their emotions and moods to create the most spellbinding and personal experience possible.
You no longer need to imagine…
Emrzr Sense is here.
Emrzr Sense
Emrzr Sense uses advanced emotionally-aware Artificial Intelligence (AI) to model and infer emotions. It can then be used to dynamically control and adapt various aspects of the game, to amplify to the player’s emotional state, creating a far more immersive and personalised experience.
This can include a dynamically generated soundtrack (when used in conjunction with Emrzr Arrange), as well as lighting, camera effects, non-player-character (NPC) response, animations, reward ceremonies and sound effects.
As well as improving the player’s emotional engagement with a game, Emrzr Sense can also be used for emotional profiling.
Emotional Profiling
Emotional profiling allows the development team to analyse and visualise the pace and interplay of emotions and carefully create and refine the experience and vision they wish to deliver to the player.
For large multiplayer games such as Massively Multiplayer Online (MMO) games, Emrzr Sense can be run in the background, to capture ‘emotional intelligence’ data. This data can be mined for information on those experiences which produce the most player satisfaction, find any problems, unpopular or choke points within the game, which affect customer retention or completion.
Emotional profiling provides developers with an incredibly useful tool to help ensure every aspect of the game meets their requirements and that player response is exactly as anticipated.
Simpler, Faster, More Cost Effective
Introducing the Emrzr Sense technology into a game can have a profound effect upon the costs and time taken to create and implement a number of aspects within the production process.
By introducing dynamically controlled emotional content, Emrzr Sense removes the requirement for developers to create individual scripted elements, for specific situations within a game.
Removing these elements not only eliminates the time spent creating those scripts, but also the associated ‘code glue’ required to implement these scripts, or combination of scripts in certain situations. This in turn has a knock on effect upon the Quality Assurance and testing period for those situations.
This allows developers to focus on the game as a whole, allowing Emrzr Sense to control and manage the elements which were previously scripted, reducing design, coding and QA resources, with concomitant reductions in time, testing and cost.
Emrzr Sense Software Development Kit (SDK)
The Emrzr Sense SDK has been created to provide game creators and development studios with a simple, effective tool to introduce greater emotional engagement within the widest possible range of games, the latest, most sophisticated AAA consoles titles, through to online massively-mutiplayer (MMO) titles and even the simplest online, social and mobile games.
In addition, the SDK has been created to work with online and server-based games, ensuring Emrzr Sense is future-proofed for the rapidly evolving online and mobile gaming markets.
Emrzr Sense Demo
Here is a demo video of Emrzr Sense and how it infers emotions and controls music (using Emrzr Arrange) in real-time:
Benefits of Emrzr Sense
| DEVELOPERS | PUBLISHERS | PLAYERS |
|---|---|---|
| End-to-end solution for emotion modelling | Increased return on investment | Enhanced emotional experience |
| Decreased development time & costs | Enhances reviews, sales and market penetration | Greater engagement within the game |
| Enhanced quality control | Increased customer retention and loyalty | Personalised gameplay experience |
| Enhanced risk management | Larger potential audience | More responsive and consistent virtual environment |
| Rapid prototyping to convey desired emotional states | Reduced time to market | Increased empathy/understanding of in-game characters |
| Convey/control emotions through innovative adaptation of game aspects | Increased probability of success | Allows more experimental and lateral gameplay |
| Greater flexibility in complex game design | Decreased investment risks | More FUN! |